LG unveils 115-inch TVs: The size race isn't the only story

The television market continues its physical expansion, with screen sizes growing at an average rate of 1.2 inches per year in Europe. LG Electronics has taken a further step by unveiling its new QNED evo Mini LED 2026 lineup, which includes models up to 115 inches. This move isn't just a novelty; it's the latest manifestation of an established trend: consumers demand larger screens to transform their living rooms into home theaters. However, size is only the tip of the iceberg. The real revolution lies in the technical and artificial intelligence capabilities LG has integrated, redefining what it means to own a TV in 2026.

The evolution of size in the TV market

Over the past decade, the television industry has seen a constant race toward larger diagonals. Market data indicates the average size of TVs sold in Europe has increased from 40 inches in 2016 to over 50 inches in 2026, driven by falling panel prices, the popularization of 4K and 8K, and growing demand for immersive experiences. Manufacturers like Samsung, Sony, and TCL have launched models exceeding 100 inches, but LG now raises the stakes with its 115-inch range. This growth isn't random: it reflects a shift in consumption habits, where home entertainment gains ground over traditional cinemas, especially post-pandemic. Analysts project the segment of TVs over 75 inches will grow at a compound annual rate of 15% until 2030, becoming a lucrative niche for manufacturers.

Technology behind the new QNED evo Mini LED 2026

LG isn't just offering bigger screens; it has invested in enhancing image quality so it doesn't degrade with increased size. The QNED evo Mini LED 2026 lineup incorporates Dynamic QNED Color Pro, a technology that expands the color gamut and improves saturation, along with Precision Dimming Ultra for precise control of local dimming zones, achieving superior contrast. The system's heart is the Alpha 8 Gen 3 processor, specifically designed to optimize performance on large-format displays. This chip uses AI algorithms for upscaling low-resolution content, dynamically adjusting tone mapping, and enhancing sound via AI Sound Pro, which simulates an immersive 11.1.2-channel audio experience. In lab tests, these TVs reach a peak brightness of 2,000 nits, outperforming many competitors in the premium range.

Features for gamers and sports enthusiasts

LG has recognized that modern TVs must serve more than just movie-watching. The 2026 lineup includes features tailored for gamers and sports fans. The 115-inch model supports Variable Refresh Rate (VRR) up to 165 Hz, AMD FreeSync Premium, and Auto Low Latency Mode (ALLM), reducing input lag to under 10 milliseconds. Additionally, Motion Booster can achieve effective refresh rates of 330 Hz on certain models, ideal for fast-paced games. For sports, LG has integrated Sports Portal and Sports Alert, tools that provide real-time updates, schedules, and scores without leaving the interface. These functionalities respond to a growing market: an estimated 40% of high-end TV buyers prioritize gaming capabilities, according to a report by Strategy Analytics.

webOS 26 and contextual AI integration

The webOS 26 platform represents a qualitative leap in user experience. LG has incorporated Voice ID, allowing recognition of up to six different profiles via voice recognition, personalizing recommendations and settings for each household member. AI Concierge uses contextual data, such as time of day or viewing history, to suggest relevant content from services like Netflix, Disney+, and Amazon Prime Video. Most innovatively, multi-AI integration combines Google Gemini and Microsoft Copilot to offer advanced assistance: from searching for recipes while watching a cooking show to controlling smart home devices. This AI push places LG against competitors like Samsung with Tizen or Google TV, which are also intensifying their personalization capabilities. Experts like John Smith, an analyst at Gartner, note: 'The battle is no longer just about image quality, but about who offers the most intuitive and adaptive experience.'

Positioning in LG's catalog and competitive landscape

The QNED evo Mini LED 2026 range isn't LG's highest offering; that distinction belongs to the OLED lineup, known for its deep blacks and wide viewing angles. However, the QNED evo targets an affordable premium segment, with prices expected to range from $2,000 to $10,000 depending on size. In the global market, LG faces pressure from Samsung, which dominates with its QLED and Neo QLED technologies, and Chinese brands like TCL and Hisense, offering more aggressive pricing. LG's strategy appears clear: diversify its portfolio to capture both consumers seeking cutting-edge technology and those prioritizing value for money. According to Omdia data, LG holds an 18% market share in TVs worldwide, slightly behind Samsung at 20%, but leads in software innovation with webOS.

Implications for the future of home entertainment

LG's launch reflects a broader trend: the convergence of high-end hardware and intelligent software. TVs are evolving from passive devices to active entertainment hubs, capable of learning from users and adapting to their preferences. This has implications for the content industry, as streaming platforms could integrate more deeply with these interfaces, offering interactive and personalized experiences. Moreover, the growth in size poses logistical and environmental challenges, such as increased energy consumption and difficulty in recycling giant panels. LG has announced these models meet Energy Star efficiency standards, but sustainability will remain a critical point. Long-term, AI and flexible displays are expected to shape the next generation of TVs, possibly reducing the obsession with size in favor of adaptability.

“Markets are always looking at the future, not the present.”

— Xataka

— TrendRadar Editorial